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Here is a list of some of my favorite books. Feel free to read one, or read them all!
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...and if you'd like a shortcut to save both time and money you can check out the Digital Marketing Academy here: https://adamerhart.com/academy
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Marketing
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making MorePerry Marshallhttps://amzn.to/2SFTDoG
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Positioning: The Battle for Your MindAl Reiss, Jack Trouthttps://amzn.to/3yhW4Px
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The 22 Immutable Laws of MarketingAl Reiss, Jack Trouthttps://amzn.to/2u5n0Xa
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This Is Marketing: You Can't Be Seen Until You Learn to SeeSeth Godinhttps://amzn.to/39kPufL
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No BS Direct MarketingDan S. Kennedyhttps://amzn.to/3jM6P99
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Trust Me I'm LyingRyan Holidayhttps://amzn.to/3jybs6h
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OverdeliverBrian Kurtzhttps://amzn.to/3ycG0yz
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Hook Point: How to Stand Out in a 3-Second WorldBrendan Kanehttps://amzn.to/3Agsv2J
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love ItApril Dunfordhttps://amzn.to/3jwoGRd
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The Brain AuditSean D'Souzahttps://amzn.to/2UhhIF0
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Purple CowSeth Godinhttps://amzn.to/3y4JZ0e
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The New Rules of Marketing and PRDavid Meerman Scotthttps://amzn.to/362t2rk
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$100M Offers: How to Make Offers So Good People Feel Stupid Saying NoAlex Hormozihttps://amzn.to/3D4u0ox
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How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and SalesRobert W. Blyhttps://amzn.to/3qj0NP6
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$100M Leads: How to Get Strangers To Want To Buy Your StuffAlex Hormozihttps://amzn.to/44b3MML
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Psychological Marketing and Behavioral Economics
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ContagiousJonah Bergerhttps://amzn.to/2UZNV47
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The Choice Factory: 25 behavioural biases that influence what we buyRichard Shottonhttps://amzn.to/37nXrPn
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InfluenceRobert Cialdinihttps://amzn.to/2SEQuYu
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Pre-SuasionRobert Cialdinihttps://amzn.to/3xeNK3g
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pay offdan ariellyhttps://amzn.to/2UfkZF0
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Misbehaving: The Making of Behavioral EconomicsRichard Thalerhttps://amzn.to/2QakBmz
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methods of PersuasionNick Kolendahttps://amzn.to/3htnfjG
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BrainfluenceRoger Dooleyhttps://amzn.to/3jEaJkl
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Predictibly IrrationalDan Arielyhttps://amzn.to/3Akm7r9
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Hooked: How to Build Habit-Forming ProductsNir Eyalhttps://amzn.to/2F4KYDZ
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Thinking, Fast and SlowDaniel Kahnemanhttps://amzn.to/2FcLuzP
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and LifeRory Sutherlandhttps://amzn.to/356zt9L
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Advertising
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Wizard of AdsRoy H. Williamshttps://amzn.to/3hsKhHl
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CashvertisingDrew Eric Whitmanhttps://amzn.to/3jz3z0E
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The Advertising Concept Book: Think Now, Design Later (Third)Pete Barryhttps://amzn.to/2SFg90Y
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Scientific AdvertisingClaude Hopkinshttps://amzn.to/3qCBM0O
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The Advertising SolutionCraig Simpsonhttps://amzn.to/3hmW3TW
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Ogilvy On AdvertisingDavid Ogilvyhttps://amzn.to/3ygxu1s
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(YouTube Video) 42 Advertising Techniques Used to Create Powerful and Persuasive AdsVarious Authors
https://www.youtube.com/watch?v=zIerYtZAkN8
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Content Marketing
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The Content Marketing HandbookRobert W. Blyhttps://amzn.to/3hty19w
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Nobody wants to read your sh*tSteven Pressfieldhttps://amzn.to/3yeDzfa
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The Content CodeMark W. Schaeferhttps://amzn.to/367qdW0
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Content IncJoe Pullizihttps://amzn.to/3xbzKHr
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Welcome To The FunnelJason Millerhttps://amzn.to/2UZa4Q4
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Content MachineDan Norrishttps://amzn.to/3hmVjhv
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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and SolutionsLazar Dzamichttps://amzn.to/2Q9FfTI
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentAnn Handleyhttps://amzn.to/36b62EX
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Storytelling
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Stories That StickKinda Hallhttps://amzn.to/3dxY5j0
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StoryworthyMatthew Dickshttps://amzn.to/366dlzk
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Sell With A StoryPaul Smithhttps://amzn.to/3hu6V2j
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What Great Storytellers Know: Seven Skills to Become Your Most Influential and Inspiring SelfBernadette Jiwahttps://amzn.to/3dyrWaU
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Copywriting
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The Copywriters HandbookRobert W. Blyhttps://amzn.to/3jAj3l4
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How To Write Copy That SellsRay Edwardshttps://amzn.to/2Tkkrh0
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Exactly What To SayPhil M. Joneshttps://amzn.to/3hoEqDd
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The 16-Word Sales Letterâ„¢: A proven method of writing multi-million-dollar copy faster than you ever thought possibleEvaldo Albuquerquehttps://amzn.to/3ygU8H1
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The Ultimate Sales LetterDan S Kennedyhttps://amzn.to/3hw5CQy
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Services Marketing
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The Business of ExpertiseDavid C Bakerhttps://amzn.to/365fKtZ
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Selling The InvisbleHarry Beckwithhttps://amzn.to/3y4WGrU
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The Consulting BibleAlan Weisshttps://amzn.to/3Aj4Z5i
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Branding
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ZAG: The #1 Strategy of High-Performance BrandsMarty Neumeirhttps://amzn.to/3w9KrZL
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ScrambleMarty Neumeirhttps://amzn.to/3dAy0j3
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Brands and Bullsh**tBernhard Schroederhttps://amzn.to/3wagGrJ
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Bigger Than ThisFabian Geyrhalterhttps://amzn.to/3wgX2dO
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Primal BrandingPatrick Hanlonhttps://amzn.to/3dyaVO5
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FascinateSally Hogsheadhttps://amzn.to/3jMaCmT
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Sales
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Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!Zig Ziglarhttps://amzn.to/3qFzRsi
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Start With NoJim Camphttps://amzn.to/3hw3l7Y
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Never Split The DifferenceChris Vosshttps://amzn.to/3w7FK2t
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Just Sell The Damn ThingDoberman Danhttps://amzn.to/3AkmYrR
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Business
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10X Is Easier Than 2XBenjamin Hardyhttps://amzn.to/40pwmYJ
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The 80/20 PrincipleRichard Kochhttps://amzn.to/3ho8BKK
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItMichael E. Gerberhttps://amzn.to/2QdzKnn
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The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary ResultsGary Keller, Jay Papasanhttps://amzn.to/36cJ5B5
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Range: Why Generalists Triumph in a Specialized WorldDavid Epsteinhttps://amzn.to/2spa2Di
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Deep Work: Rules for Focused Success in a Distracted WorldCal Newporthttps://amzn.to/2tibYNG
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Digital Minimalism: Choosing a Focused Life in a Noisy WorldCal Newporthttps://amzn.to/2Q8NS0Q
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Indistractable: How to Control Your Attention and Choose Your LifeNir Eyalhttps://amzn.to/2thrysS
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Essentialism: The Disciplined Pursuit of LessGreg McKeownhttps://amzn.to/2QKHvQL
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Clockwork: Design Your Business to Run ItselfMike Michalowiczhttps://amzn.to/36eVtR6
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The Effective ExecutivePeter F. Druckerhttps://amzn.to/3hogzDu
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Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 DaysJoey Colemanhttps://amzn.to/309q9B7
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The Automatic CustomerJohn Warrilowhttps://amzn.to/3hoGafJ